Growth Marketing Strategist - 33430889524

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Requirements:

• 3+ years of experience in growth marketing, performance marketing, or digital acquisition.
• Proven expertise in managing and optimizing paid channels (Meta, Google, YouTube).
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with performance marketing campaigns such as ASC, DPA, DABA, VSA, and pMax.
• Ability to lead and execute structured testing programs across multiple platforms.
• Experience working in the DTC eCommerce industry.
• Familiarity with MarTech tools for targeting and automation.
• Previous collaboration with creative teams on ad concepts and testing strategies.

Responsibilities:

• Own and manage all paid digital channels, including Meta, Google, YouTube, and emerging platforms, to drive efficient customer acquisition at scale.
• Develop and execute digital acquisition strategies for both evergreen growth and new product launches, aligning with broader business objectives.
• Oversee the paid acquisition testing roadmap, running structured experiments across channels, audiences, creative, landing pages, and bidding strategies.
• Measure and assess channel/tactic-level effectiveness, refining attribution models with internal and external partners.
• Optimize paid media budgets based on real-time performance data and business goals.
• Develop frameworks for scaling high-performing tactics while phasing out ineffective ones.
• Ensure strong ROAS and performance across digital channels.
• Stay ahead of trends in DTC marketing and consumer behavior.
• Collaborate with design, copywriting, and media buying teams to produce high-performing creative assets.
• Lead a structured creative testing program, analyzing results and scaling top-performing concepts.
• Own business and channel-level reporting, synthesizing platform data into actionable insights.
• Design and maintain dashboards to track campaign performance and acquisition trends.
• Share insights with leadership to inform budget allocation and long-term growth strategies.
• Work cross-functionally with Design, Digital Product, Brand Marketing, Finance, and Ops teams.
• Enhance the MarTech stack by identifying and implementing tools for targeting, tracking, and automation.
• Support the reporting and measurement of new distribution channels (Amazon, Brick & Mortar, etc.).
• Oversee campaign briefs, ensuring clear direction on goals, timelines, and creative needs.
• Manage timelines and deliverables across multiple campaigns.
• Serve as the primary point of contact for paid media vendors and technology partners.