User Acquisition Associate, Ad Ops

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Requirements:

• Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
• 2-4 years of experience in marketing operations, performance marketing, or a similar role.
• Strong understanding of marketing BI/reporting tools and infrastructure solutions
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel, Tableau).
• Strong data analysis skills with the ability to extract actionable insights from large datasets.
• Familiarity with performance marketing metrics such as Customer Acquisition Cost (CAC), LTV, and ROI.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong attention to detail and ability to identify process inefficiencies.
• Excellent communication and collaboration skills.

Responsibilities:

• Assist the Growth Marketing team in executing marketing campaigns across (but not limited to) these channels: Paid Social, Paid Search, Programmatic, new channel expansion, and more.
• Collect, organize, and analyze marketing data from various sources.
• Oversee the day-to-day operation of the marketing tech stack, MMP (eg AppsFlyer), analytics tools, and any other tools used by the team.
• Identify opportunities for efficiency improvements in marketing processes, workflows, and systems.
• Collaborate with the broader marketing team (Growth, Product, Creative) and other departments (Analytics, Finance, Creative) to ensure alignment and effective use of resources for marketing initiatives.
• Track and measure key performance indicators (KPIs) for growth marketing campaigns, ensuring accurate data and insights to monitor campaign performance and inform optimization efforts.
• Assist in tracking marketing spend and ensuring that campaigns are running within the allocated budget.