Marketing Campaign Manager

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Requirements:

• 5+ years experience in demand generation or integrated marketing in a B2B SaaS environment, ideally in private markets.
• Proven success in executing omnichannel marketing campaigns—managing deliverables, activating across multiple channels, and measuring performance.
• Strong project management skills, including developing project timelines and managing deadlines, managing multiple work streams and a busy calendar of campaign deliverables, working effectively with cross-functional teams, and keeping stakeholders informed and aligned.
• Excellent communication and writing skills.
• Experience working with marketing and collaboration tools, including Salesforce.com, Marketo, On24, Demandbase, Asana, Slack, and G-suite (or similar systems).

Responsibilities:

• Develop and manage integrated marketing campaigns to bring product and services to market in support of Juniper Square’s revenue targets.
• Develop product and persona-based nurture programs to drive prospects through the funnel.
• Leading with creativity and impact, own the messaging and test innovative approaches for laser-targeted Enterprise campaigns by geo/territory, partner, asset class, ABM, etc., leveraging all channels and marketing toolkit, including email, direct mail, outbound SDR/AE campaigns, display, paid social, etc.
• Working closely with Sales Development, create engaging outbound campaigns targeting key personas across the buying team.
• Develop and own the social media strategy, campaigns, calendar, and prioritization of requests. Manage the cross-functional social editorial board.
• Amplify social share of voice, increase followers, and drive engagement across social platforms. Enable our internal teams to be good social stewards of our brand by promoting sharable content and creating programs to help standardize and elevate employees’ social presence.
• Own, manage, and maintain all online business profiles across search engines, social platforms, review sites, etc.
• Analyze campaign performance, delivering clear, actionable insights internally.
• Continuously test and refine audience targeting, creative, messaging, offers, and measurement strategies.