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Sr. Manager, Demand Generation
Posted 6 days agoViewed
💎 Seniority level: Manager, 8+ yrs
🏢 Company: Zapier👥 501-1000💰 Secondary Market almost 4 years ago🫂 Last layoff almost 2 years agoBusiness Process Automation (BPA)Cloud ComputingSaaSData IntegrationSoftware
🗣️ Languages: English
⏳ Experience: 8+ yrs
Requirements:
- 8+ yrs of experience
- Experience building and executing multi-channel marketing campaigns
- Understanding how to fuel a Sales-Led Growth motion within a Product-Led Growth company
- Experience leading Account-Based Marketing (ABM) programs
Responsibilities:
- Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions.
- Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts.
- Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts.
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