Senior Staff Product Designer, Grow & Extend

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Requirements:

• Have demonstrated experience influencing and leading complex initiatives in a remote environment.
• Possess strong written, verbal, and visual communication skills.
• Have previous experience with software that empowers professional or technical users in their respective industries.
• Are familiar with the web design industry, content management, web standards, and accessibility.
• Have a bias towards action working on complex products at a high growth, scaling company.
• Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations.
• Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth.
• Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity.

Responsibilities:

• Lead ambitious, strategic design initiatives focused on user activation, expansion, and monetization across Webflow’s WXP platform, leveraging deep user empathy and market insights, AI developments, and thoughtful experimentation.
• Own and articulate a compelling vision for intuitive and delightful experiences that streamline onboarding, boost adoption, improve conversion rates, and maximize customer lifetime value, especially targeting growth-focused customer segments and Enterprise.
• Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
• Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
• Elevate the overall quality, consistency, and trustworthiness of Webflow’s growth and monetization touchpoints by establishing design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
• Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, competitor strategies, and emerging trends and technologies in B2B SaaS, AI-driven growth design, and monetization.