GM of Retail

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Requirements:

• 15+ years of experience or equivalent.
• Bring a strong background in retail sales & channel leadership, specifically in pet specialty.
• Owned a Retail P&L and have a proven track record of exceeding aggressive top and bottom line targets.
• Know the pet retail landscape like the back of your hand.

Responsibilities:

• Set the strategic vision for the Retail channel, developing a strong business case for future expansion opportunities.
• Develop our retail vision, strategy, and roadmap, utilizing your deep channel knowledge as well as market, competitive, and sales data to set the plan for expansion beyond an indy retail pilot.
• Analyze market trends, retailer feedback, and customer behavior to identify opportunities for growth and improvement.
• Own the Retail P&L, setting ambitious goals and plans to achieve them.
• Build and own the channel P&L, budgets, resources and staffing forecasts.
• Set performance metrics and targets for the retail business and the sales team, monitoring performance against targets and consistently identifying opportunities for improvement.
• Utilize qualitative and quantitative data to understand what really moves the needle to improve channel performance across drivers like sell in strategy, inventory, merchandising, and retail marketing.
• Oversee budgets, forecasting, and cost controls to meet profitability targets and ensure financial goals are met.
• Lead a cross-functional roadmap across Retail Sales, Merchandising, Innovation, and Marketing to achieve excellent retail sell-through.
• Set the distribution strategy for our independent pet retail expansion.
• Utilize your deep knowledge of the channel to develop a retail sell-through playbook, utilizing both innovative and tried-and-true tactics across pricing, promotions, and in-store merchandising.
• Operate as the retail channel merchant, constantly providing feedback to the Innovation team on how the assortment, packaging, and price point could better serve the retail customer.
• Leverage customer insights and retailer feedback to continuously refine and improve the assortment and the in-store experience.
• Drive operational excellence in our Retail channel, partnering with teams across the org to grow sales, reduce costs, and improve operational efficiency.
• Partner with key cross-functional teams across Operations, Product & Engineering, and Merchandising to build and implement a comprehensive plan to efficiently support retail strategy.
• Establish best practices in retail operations and processes, driving efficiency and ensuring compliance with brand standards, health & safety standards, and legal requirements.
• Develop strong relationships with all relevant functions to ensure retail is being adequately and effectively served by teams that may not always have brick and mortar top of mind; holding leadership and their teams accountable for retail centric deliverables.
• Oversee Retail inventory management processes.
• Design an efficient and effective Retail org that scales to support channel growth.
• Develop the vision for a future org that scales with the business.
• Act as a mentor and coach to Retail Sales team leaders, enabling them to effectively lead their teams and meet performance goals.
• Promote a culture of accountability and figure-it-out-ness to meet or exceed goals related to retail.