Senior Manager, Programmatic & Native Advertising

Posted 8 days agoViewed

💎 Seniority level: Senior, 5+ years

📍 Location: Contiguous United States

💸 Salary: 113500.0 - 185000.0 USD per year

🏢 Company: SmartAsset👥 251-500💰 Secondary Market over 3 years agoMarketplace Financial Services Personal Finance Wealth Management Finance FinTech

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisGoogle AnalyticsTableauAnalytical SkillsData visualizationMarketingFinancial analysisData modelingBudget managementA/B testing

Requirements:

5+ years of hands-on buying experience in programmatic and native advertising (Yahoo DSP, The Trade Desk, Google’s DV360, Dianomi, Outbrain, or similar).
Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results.
Deep expertise in performance marketing metrics (CPA, CVR, ROAS, LTV) and how to optimize against them.
Strong analytical skills with proficiency in Excel, SQL, Tableau, Looker, or similar analytics tools.
Technical fluency in ad tech, tracking mechanisms, and bidding strategies.
Passion for consumer psychology and the ability to craft compelling campaigns that drive engagement.
Ability to thrive in fast-paced, data-driven environments, managing multiple priorities and stakeholders.
Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership.

Responsibilities:

Own programmatic and native campaigns—from strategy and execution to continuous optimization and profitability management.
Manage and scale media buys across Yahoo DSP, The Trade Desk, Dianomi, and other platforms, ensuring efficient spend allocation and ROI-driven decision-making.
Drive experimentation across bidding strategies, audience segmentation, creative variations, and landing page optimizations to unlock new revenue opportunities.
Leverage large data sets to conduct deep-dive performance analyses and extract actionable insights to improve CVR, CPA, ROI, and lead quality.
Establish and refine forecasting models to predict spend, performance, and revenue impact.
Work cross-functionally with data science, engineering, and marketing teams to ensure proper tracking, attribution, and reporting.
Optimize deal structures, including PMP and Programmatic Guaranteed buys, to secure premium placements and inventory.
Stay ahead of industry trends and emerging ad tech solutions to drive innovation in programmatic and native advertising.
Own high-impact campaigns with significant revenue-driving potential.
Collaborate with a talented team of marketers, engineers, and data scientists.
Professional development support and growth opportunities.

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