Experiential Marketing Director

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Requirements:

• 6-8 years of progressive experience, including leadership roles in event marketing and/or experiential marketing (including virtual event experience)
• Experience crafting and producing branded experiential activations that have driven measurable earned media attention and buzz
• B2B event management experience leading proprietary, 3rd party industry or executive events
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Extensive and successful experience with celebrity/VIP management
• Success in developing strong internal and external relationships
• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content
• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
• Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
• Exceptional client and vendor management skills
• Excellent written and verbal communication skills
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite

Responsibilities:

• Conceptualize, plan, and develop a comprehensive experiential marketing strategy
• Bring “uniquely Candid experiences” and activation events virtually and in-person to life
• Provide vision and direction on programming, including creative direction, format, content strategy, speaker preparation, and plan for pre/post-event engagement
• Communicate and build relationships with VIP/C-suite speakers and event attendees
• Lead the team to source and manage event logistics, including venue selection, contract negotiation, speaker recruitment, vendor management, branding, event production, and programming for events of up to 500 attendees
• Build experiential marketing operations function, driving team efficiency and alignment to Key Performance Indicators
• Establish plans and budget expectations
• Collaborate with key partners to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and community building
• Maintain groundbreaking knowledge and insights into the industry and competition to continuously identify potential partnerships and new opportunities
• Cultivate and maintain Candid Health’s brand and voice through all activations and events