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Senior Marketing Manager

Posted 9 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Egypt, EST

🔍 Industry: BPO

🏢 Company: ProjectGrowth

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisGraphic DesignGoogle AnalyticsContent creationCommunication SkillsSEOSales experienceMarket ResearchMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMCustomer supportCustomer SuccessBudget managementA/B testing

Requirements:
  • 5+ years of experience in marketing, with at least 2 years in a B2B setting (preferably within the BPO, SaaS, or professional services industries).
  • Proven ability to develop and implement multi-channel marketing strategies.
  • Experience with SEO, SEM, PPC campaigns, and social media marketing.
  • Proficiency in marketing automation tools (HubSpot, Marketo, or similar platforms).
  • Strong content creation skills, including blog writing, social media copy, and email marketing.
  • Basic proficiency in graphic design and video editing tools (Canva, Adobe Creative Suite, or equivalent).
  • Data-driven mindset with experience using Google Analytics, social media analytics, and other tracking tools.
  • Self-starter with the ability to execute campaigns independently and drive results.
  • Strong project management skills with the ability to juggle multiple tasks.
Responsibilities:
  • Develop and execute digital marketing strategies aligned with business objectives, focusing on client acquisition and brand awareness.
  • Manage and optimize social media channels (LinkedIn, Facebook, Twitter, etc.) to drive engagement and lead generation.
  • Implement SEO strategies to improve organic search rankings and website visibility.
  • Conduct basic content creation (blog posts, social media posts, case studies, email marketing campaigns, etc.).
  • Execute basic design work for marketing materials (using tools like Canva or Adobe Suite).
  • Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
  • Perform basic video editing to create engaging promotional and educational content.
  • Analyze marketing performance metrics and adjust strategies accordingly to improve ROI.
  • Develop and manage email marketing campaigns and automation workflows.
  • Collaborate with leadership to set KPIs and marketing goals, ensuring alignment with company objectives.
  • Research industry trends and competitor strategies to keep The Call Gurus at the forefront of BPO marketing.
  • Take full ownership of the marketing department for 3-6 months, implementing strategies without additional team support until the department expands.
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