Affiliate Partnerships Lead

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Requirements:

• Deep understanding of affiliate marketing models (CPA, CPL, RevShare, Hybrid)
• Experience with performance marketing strategies for affiliates & partners
• Familiarity with major CPA networks
• Experience managing direct affiliate programs and working with CPA networks
• Strong knowledge of traffic sources (SEO, PPC, social, influencer, email, arbitrage)
• Ability to analyze and optimize conversion funnels for partner-driven traffic
• Experience in A/B testing and CRO (conversion rate optimization) for affiliate-driven traffic
• Hands-on experience with affiliate tracking platforms (HasOffers/Tune, Everflow, Impact, PartnerStack, Post Affiliate Pro)
• Knowledge of tracking and attribution (UTMs, postbacks, S2S tracking, API integrations)
• Ability to monitor affiliate traffic quality and detect fraudulent activity

Responsibilities:

• Develop and implement a comprehensive affiliate & CPA partnership strategy aligned with business goals
• Build and manage a direct affiliate program, onboarding high-quality publishers and partners
• Recruit, negotiate, and onboard new affiliates, influencers, and traffic partners across multiple verticals
• Track, analyze, and optimize affiliate traffic performance (CPI, CPA, CPL, LTV, ROI, etc.)
• Establish long-term relationships with top-performing affiliates to ensure ongoing success
• Monitor and optimize affiliate performance, adjusting commissions and incentives based on results
• Ensure fraud prevention and quality control by actively monitoring traffic sources
• Analyze affiliate ROI and campaign effectiveness to drive data-informed decisions