Marketing Events Specialist

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Requirements:

• 2-4+ years of experience in event marketing, field marketing, or event production, ideally in a B2B or SaaS environment.
• Proven track record of executing successful trade shows, conferences, and corporate events with measurable results.
• Strong project management skills and attention to detail, with the ability to manage multiple events simultaneously.
• Exceptional collaboration skills to build industry relationships and work cross-functionally with Sales, Marketing, and Leadership teams.
• A creative mindset and problem-solving skills to create standout event experiences.
• Excellent communication and organizational skills.
• Willingness to travel frequently to attend events, set up booths, and manage onsite execution.

Responsibilities:

• Execute Dutchie’s event marketing strategy, including cannabis trade shows, conferences, curated events, and pop-up experiences.
• Partner with cross-functional teams to ensure alignment on event goals, messaging, and success metrics.
• Own relationships with key trade show and event partners to drive cost efficiency and maximize engagement
• Work closely with internal and external partners to find synergistic event opportunities
• Plan and oversee all event logistics, including budgeting, vendor management, scheduling, and staffing.
• Partner to create engaging booth designs and event materials in collaboration with the creative team, ensuring they reflect Dutchie’s brand.
• Work closely with Sales, Customer Success and Demand Generation to ensure seamless integration of lead capture and follow-up processes.
• Own event analytics: measure ROI, track key metrics, and present results with actionable insights to stakeholders.
• Stay ahead of cannabis industry trends and event opportunities to position Dutchie as a thought leader and trusted partner.