Digital Marketing Manager (Remote- LATAM only)

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Requirements:

• Minimum 3 years of agency experience managing a digital marketing team
• Expertise in managing Meta Ads and Google Ads
• Strong knowledge of SEO best practices
• Experience creating and managing email marketing and drip campaigns
• Proficiency in LinkedIn prospecting and lead generation
• Hands-on experience with Google My Business management and optimization
• Familiarity with Salesforce for CRM and lead management
• Proficiency in Asana for project management and Canva for content creation
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions
• Ability to effectively manage multiple client accounts and deadlines simultaneously
• Experience scaling digital marketing strategies for small to mid-sized businesses
• Advanced knowledge of AI tools for marketing automation and personalization
• Strong understanding of customer journey mapping and sales funnel optimization

Responsibilities:

• Lead, mentor, and manage a team of digital marketing specialists to execute high-performing campaigns.
• Provide guidance, training, and performance feedback to ensure the team delivers quality results.
• Oversee project timelines and ensure deadlines are met using Asana or other project management tools.
• Develop and implement comprehensive digital marketing strategies with the team across various platforms, including Meta Ads, Google Ads, SEO, and email marketing.
• Analyze client needs and create customized marketing plans that align with their goals and budgets.
• Collaborate with internal teams to align content, design, and campaign goals.
• Manage and optimize Meta Ads (Facebook/Instagram) and Google Ads to drive traffic, generate leads, and maximize ROI.
• Conduct A/B testing, audience segmentation, and performance analysis to continuously improve campaign outcomes.
• Oversee the development and execution of SEO strategies to improve organic search rankings and increase client visibility.
• Ensure SEO best practices are followed across content creation, technical optimization, and link-building efforts.
• Design, implement, and optimize email marketing campaigns and automated drip sequences to nurture leads and drive conversions.
• Monitor and analyze email performance metrics to refine strategies and improve results.
• Develop and manage LinkedIn prospecting strategies to identify, engage, and nurture potential leads.
• Leverage CRM tools such as Salesforce to track and manage leads effectively.
• Optimize and maintain Google My Business (GMB) profiles to enhance local SEO and visibility.
• Monitor reviews and ensure timely responses to maintain a positive online reputation.
• Use Asana to manage tasks, track project progress, and ensure team efficiency.
• Collaborate with designers, content creators, and developers to ensure cohesive campaign execution.
• Utilize Canva to create visually appealing ad creatives, email templates, and marketing materials.
• Leverage AI tools to enhance campaign efficiency, content creation, and audience targeting