Senior Specialist, PR & Brand Communications

Posted 9 days agoViewed

💎 Seniority level: Senior, 4+ years

📍 Location: US, EU

💸 Salary: 80000.0 - 110000.0 USD per year

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementCommunication SkillsWritten communicationVerbal communicationMarketingStrategic thinking

4+ years marketing/events experience at a PR or integrated marketing agency or in-house team focused on consumer, B2B, or product PR
Exquisite written and verbal communication skills
Natural strategic thinker, with ability to see the forest from the trees
Skill and appetite to operate at high pace and quality in an entrepreneurial context
Excellent problem solving skills, with demonstrated ability to find creative solutions to ambiguous problems
Excellent time-management skills and attention to detail
Strong project management skills and the ability to prioritize across projects
Professional, positive, upbeat attitude

Develop and execute quarterly PR plans to drive steady drumbeat of coverage across multiple mediums (online, print, broadcast, podcast, speaking/events, etc.)
Manage U.S. agency and work with agency team to manage inbound press inquiries and proactive outreach efforts, including drafting pitches, quotes, and responses, and setting up spokesperson interviews
Research and draft press releases, talking points, Q&As, fact sheets, blog posts, and other written materials
Develop and pitch story ideas to media to support seasonal brand and product priorities and major company initiatives
Create, develop, and source materials for proactive press outreach, including digital press kits, creative mailers, photo, video, data, and graphics
Coordinate with Partnerships, Social and Influencer teams on PR opportunities
Monitor and maintain all media coverage, and analyze PR performance metrics to assess impact, inform future strategy, and optimize outreach efforts
Produce results reports that demonstrate the effectiveness of PR efforts, and inform and inspire the internal team
Assist with crisis comms and reputation management
Draft communications materials for executives and prepare them for press opportunities
Develop and execute localized PR strategies to drive awareness and engagement in key regional markets, including community events, hyperlocal media, and grassroots initiatives