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Senior Federal Marketing Manager (REMOTE, DC Area)
Posted 8 days agoViewed
💎 Seniority level: Senior, 5-7+ years
💸 Salary: 152700.0 - 218100.0 USD per year
🔍 Industry: Software Development
🏢 Company: Veeam Software👥 5001-10000💰 $2,000,000,000 Secondary Market 4 months ago🫂 Last layoff about 1 year agoVirtualizationData ManagementData CenterEnterprise SoftwareSoftwareCloud Infrastructure
🗣️ Languages: English
⏳ Experience: 5-7+ years
Requirements:
- 5-7+ years experience in product marketing, product management, or field marketing role in B2B software.
- Relevant experience in high tech
- Strong technical acumen
Responsibilities:
- Design and implement field and content marketing strategies that align with overall business objectives and effectively target local markets to drive demand and sales.
- Collaborate with creative teams to produce relevant marketing materials, including brochures, social media content, email campaigns, and promotional collateral that resonate with local audiences.
- Develop differentiated product messaging and positioning that sets Veeam apart with customer understanding, competitive differentiation, and grasp of market dynamics and federal mandates and directives
- Align Veeam’s cybersecurity messaging with specific Executive Orders, Mandates and Directives
- Create and own product content for the federal pages on Veeam.com, product and promotional assets, sales cadences, blogs, and assist in delivering the solution value proposition via webinars, events, and training
- Plan and execute federal market focused product/feature launch efforts, bridging the gap between Product Management and Sales
- Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
- Responsible for sales, channel and service provider enablement alongside the Sales Acceleration team
- Be effective in simplifying technical content into easy to understand benefits for our end users and ecosystem partners, winning the hearts and minds of prospects and renewals
- Be comfortable engaging upstream with Product Management and downstream with field marketing and sales and effective managing up the management stack
- Plan, execute, and manage marketing campaigns and programs, including events, promotions, and digital marketing initiatives, tailored to the local audience.
- Work closely with sales representatives to understand market dynamics, customer needs, and sales goals, ensuring marketing efforts support local sales initiatives.
- Develop programs to engage and nurture relationships with customers and prospects, enhancing brand loyalty and customer retention.
- Conduct market research to identify trends, competitive landscape, and customer preferences in the local market, using insights to inform marketing strategies.
- Organize and manage local events, such as trade shows, community outreach programs, and customer appreciation events, to drive brand visibility and engagement.
- Monitor and analyze the effectiveness of marketing initiatives in the field, utilizing metrics and KPIs to optimize strategies and report on ROI.
- Manage the field marketing budget, ensuring effective allocation of resources for maximum impact.
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