Director, Regional Marketing (REMOTE- Toronto, CA)

View full description

Requirements:

• 5+ years of experience leading and building a diverse team in a matrixed environment
• BS or BA in Business or related field of study at a minimum.
• Proven experience in successfully leading field marketing teams, with a track record of achieving results; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing
• Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans
• Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
• Accountable for organizational alignment, planning, and budget management
• Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools

Responsibilities:

• Regional Sales & Market Analysis
• Sales pipeline analysis for pipeline build activities
• Identify business opportunities through market assessment, sizing and segmentation
• Track general business indicators, including market share, and competitor's marketing and sales programs and activities.
• Establish key performance indicators for executional team to track, measure, and optimize funnel performance across multiple channels
• Measure and report ROI metrics to leadership on an ongoing basis
• Own the overall omni-channel approach and calendar
• Manage and optimize marketing-influenced pipeline
• Develop and manage field marketing activities based on assigned marketing budget and MDF
• Drive the execution of integrated demand generation and nurturing campaigns for new prospects and current leads, across various marketing engines both online and offline – with a strong focus on Channel Marketing
• Plan, coordinate and execute events, trade shows and sales meetings, including agenda and content definition, preparation of presentation materials, logistics arrangement, booth scheduling, shipping and staffing of these events and post-event follow-up – in coordination with the Field Marketing Manager.
• Attend internal and selected external meetings with partners and customers to stay close to the ground
• Participate actively in regular AMER marketing planning and review calls and meetings
• Be the voice of the customer and partners with internal teams, and rally support from them towards resolving outstanding issues and challenges
• Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marketing campaigns.