Sr. Media Buyer (Agency)

Posted 10 days agoViewed

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💎 Seniority level: Senior, 3 years

📍 Location: United States

💸 Salary: 75000.0 USD per year

🔍 Industry: Advertising

🏢 Company: Rankings.io👥 11-50 Digital Marketing Advertising SEO

🗣️ Languages: English

⏳ Experience: 3 years

🪄 Skills: Data AnalysisGoogle AnalyticsCommunication SkillsAnalytical SkillsMicrosoft ExcelProblem SolvingSEOMicrosoft OfficeNegotiationReportingClient relationship managementBudgetingData entryData visualizationMarketingDigital MarketingCRMBudget management

Requirements:

Agency and or SEO digital marketing experience required
3 Years of experience in traditional media (Brand, station or agency side)
Comfortable using and analyzing media buying metrics (CPP, CPM etc)
Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc.
Excellent verbal and written communication skills
Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
Bachelor’s degree in marketing, advertising or relevant field
Comfortable with Excel/GoogleSheets and able to transform data on a beginner level

Responsibilities:

Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities.
Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
Manage campaign budgets and reconcile invoices while ensuring cost efficiency.
Able to identify problems and/or opportunities and optimize campaigns based on results.
Manage and analyze competitive data
Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
Manage weekly budget and performance charts per client
Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
Ability to analyze data and trends in order to continually optimize campaigns
Create detailed performance reports and provide strategic recommendations based on data analysis
Proactively identify potential campaign challenges and propose solutions
Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays

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