Senior Marketing Specialist - Remote Germany

Posted 9 days agoViewed

📍 Location: Germany

💸 Salary: 57000.0 - 70000.0 EUR per year

🏢 Company: Taskrabbit👥 251-500💰 Secondary Market over 9 years agoMarketplace E-Commerce Janitorial Service Facilities Support Services Freight Service Peer to Peer Sharing Economy

🗣️ Languages: English, German

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsContent creationCommunication SkillsCollaborationSEOMarket ResearchData visualizationMarketingDigital MarketingEnglish communicationA/B testing

Requirements:

Fluent in English and German with knowledge of the German market and its nuances
Marketing experience at an advertising agency or start-up company.
Hands-on experience with proven results from online and offline, paid and organic marketing channels.
Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment.
Developed problem-solving skills, with a demonstrated ability to find creative solutions to ambiguous problems.
Data-driven mindset, good at identifying insights and data storytelling.
Knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools.

Responsibilities:

Develop and execute the go-to-market plan for Germany including owned and earned channels as well as paid performance and brand channels.
Develop an end-to-end marketing playbook that encompasses client acquisition and engagement.
Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR to implement local strategies.
Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results.
Own the overall channel mix to grow the customer base while maintaining ROAS.
Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement.
Partner with cross-functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture conversion, and retention.
Work with the Country Manager for Germany to align on business objectives and OKRs for the German market.
Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA to grow our brand and visitors.
Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning.
Develop Germany-specific brand partnerships that will help Taskrabbit deliver on its business goals.

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