Senior Marketing Operations Strategist

Posted 12 days agoViewed

💎 Seniority level: Senior, 3+ years

📍 Location: Canada

💸 Salary: 90000.0 - 110000.0 CAD per year

🔍 Industry: Software Development

🏢 Company: Thinkific👥 251-500💰 $22,000,000 over 4 years ago🫂 Last layoff about 2 years agoInternet Education E-Learning E-Commerce SaaS Apps Mobile Apps Software

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Project ManagementSQLData AnalysisSalesforceGoogle AnalyticsBusiness OperationsRESTful APIsData visualizationMarketingLead GenerationStrategic thinkingCRMData analyticsData managementSaaSA/B testing

Requirements:

3+ years of experience in a Marketing Operations role, preferably in a B2B SaaS environment.
Strong expertise with marketing automation platforms like HubSpot or Marketo, including setup, management, and optimization.
Experience implementing and optimizing campaign workflows, and lifecycle tracking to support demand generation efforts.
Excellent communication and project management skills to work effectively across marketing, sales, and operations teams.
Proficiency in CRM systems (e.g., Salesforce) and marketing analytics to track performance and drive data-driven decisions.
Ability to troubleshoot technical issues, improve marketing processes, and collaborate with cross-functional teams.
Strong analytical mindset with the ability to translate data into actionable insights.
Familiarity with data governance and compliance best practices (e.g., GDPR, CCPA)

Responsibilities:

Collaborate with the Marketing Ops Manager to manage and optimize the marketing tech stack.
Lead the strategy, execution and optimization of marketing campaign operations to achieve the campaign goals.
Work to enhance segmentation in collaboration with email and campaign managers to ensure targeted and timely messaging that drives conversion.
Partner with the Sales Operations team and other Marketing Operations team members to optimize our marketing-to-sales lead handoff, including lead scoring, lead data ingestion and routing, lead source reporting etc.
Monitor all customer communications being sent through marketing tools to identify gaps in alignment and areas of opportunity.
Partner with the broader GTM team to align on campaign strategy, identify operational bottlenecks, and improve processes.
Assist in creating and maintaining internal marketing documentation for processes and programs as needed.
Ensure ongoing database cleanliness by implementing and enforcing best practices for data hygiene.
Analyze marketing data and provide actionable insights to optimize campaign performance.

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