Staff Product Manager, B2C

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Requirements:

• 5+ years of product management experience with direct responsibility over the success of a consumer-facing product and driving revenue
• Hands-on experience driving growth through tactics like promotions, on site marketing campaigns, etc.
• Proven track record of successfully delivering complex and impactful product initiatives from ideation to launch
• Experience using a combination of quantitative (A/B testing and multivariate experimentation) as well as qualitative research methods to prioritize and validate ideas.
• Demonstrated ability to influence and inspire cross-functional teams through communication and collaboration
• Direct experience in scaling platform-level capabilities that serve multiple use cases
• 4+ years in a product team at a large e-commerce company

Responsibilities:

• Set the vision for next-generation capabilities that help users discover the right learning programs for them and create compelling moments for enrollment across Coursera.
• Develop and execute a comprehensive product strategy to drive B2C revenue growth through scalable on-platform merchandising tactics that leverage ML to optimize their performance.
• Employ rapid experimentation techniques to understand evolving market trends , user behaviors, and potential opportunities. Use this data-driven approach to optimize our strategies for growth and steer product success.
• Utilize market trends and competitor analysis to identify opportunities for revenue growth and innovative ways to personalize the learner experience.
• Define and track key performance indicators (KPIs) to measure the effectiveness of conversion and merchandising efforts to make data-driven recommendations for continuous improvement.
• Work closely with Marketing and other Product teams to align conversion strategies with overall business objectives and revenue targets.