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Influencer Manager (Crypto)
Posted 12 days agoViewed
💎 Seniority level: Manager, 2+ years
📍 Location: United Kingdom
💸 Salary: 40000.0 - 50000.0 GBP per year
🔍 Industry: Crypto, Blockchain, Fintech
🏢 Company: Kinetic Investments👥 11-50Venture CapitalLocal BusinessInformation Technology
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- 2+ years of experience in KOL/influencer marketing, preferably in the crypto, blockchain, or fintech sectors.
- Strong understanding of the crypto space and trends, with a network of existing KOLs or influencers.
- Proven experience managing large budgets and campaigns across various channels and GEOs.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with a data-driven approach to campaign performance and reporting.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously.
- Experience using KOL management tools and analytics platforms (e.g., Hootsuite, Influencity, etc.) is a plus.
- Strong project management and organizational skills, with attention to detail.
- Fluency in English; additional language skills are a plus (especially in high-growth markets like Asia, Latin America, and Eastern Europe
Responsibilities:
- Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
- Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
- Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.
- Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
- Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
- Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.
- Track, analyse, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
- Create detailed reports and provide actionable insights to improve future campaigns.
- Adjust strategies based on data and feedback to continually optimize results.
- Research and identify new geographical markets (GEOs) with untapped potential for crypto KOL campaigns.
- Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach.
- Monitor market trends and competition in different GEOs to stay ahead of the curve.
- Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.
- Track expenses, negotiate rates, and ensure campaigns stay within budget.
- Provide regular budget forecasts and adjustments based on performance and campaign priorities.
Related Jobs
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🔥 Influencer Manager (Crypto)
Posted 26 days ago
📍 United Kingdom
🧭 Full-Time
💸 40000.0 - 50000.0 GBP per year
🔍 Crypto
🏢 Company: Moneturn
- 2+ years of experience in KOL/influencer marketing, preferably in the crypto, blockchain, or fintech sectors.
- Strong understanding of the crypto space and trends, with a network of existing KOLs or influencers.
- Proven experience managing large budgets and campaigns across various channels and GEOs.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with a data-driven approach to campaign performance and reporting.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously.
- Experience using KOL management tools and analytics platforms (e.g., Hootsuite, Influencity, etc.) is a plus.
- Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
- Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
- Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.
- Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
- Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
- Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.
- Track, analyse, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
- Create detailed reports and provide actionable insights to improve future campaigns.
- Adjust strategies based on data and feedback to continually optimize results.
- Research and identify new geographical markets (GEOs) with untapped potential for crypto KOL campaigns.
- Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach.
- Monitor market trends and competition in different GEOs to stay ahead of the curve.
- Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.
- Track expenses, negotiate rates, and ensure campaigns stay within budget.
- Provide regular budget forecasts and adjustments based on performance and campaign priorities.
Posted 26 days ago
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