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Senior Digital Marketing Specialist, SEM & Paid Social
Posted 13 days agoViewed
💎 Seniority level: Senior, 3-5 years
💸 Salary: 77000.0 - 92000.0 USD per year
🔍 Industry: Digital Marketing
🏢 Company: Storyblocks
🗣️ Languages: English
⏳ Experience: 3-5 years
Requirements:
- 3-5 years of experience in digital marketing, with a focus on SEM, Paid Social, or both.
- Proven experience managing and optimizing paid campaigns across platforms such as Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, and more.
- Experience running A/B tests and optimizing campaigns based on performance data.
- Ability to work across multiple paid digital platforms to develop strategies unique to each channel and that speak to different target audiences on those platforms.
- A solid understanding of performance marketing metrics (CPA, CPC, ROAS) and the ability to analyze data quickly to drive decisions.
- Knowledge and understanding of the customer journey for paid channels.
- Strong proficiency with tools like Google Analytics, Google Sheets, Excel, and other analytics platforms.
- Analytical skills and comfort breaking down and attacking open-ended problems.
- Desire to collaborate effectively with cross-functional teams, providing insights and contributing to larger marketing projects.
- Detail-oriented with the ability to manage tasks in a fast-paced environment and deliver work on time.
- Excellent written and verbal communication skills, with the ability to present findings to leadership and teams.
- A passion for performance marketing, with a drive to learn and grow in the field.
- Bachelor’s degree with a strong track record of academic performance.
Responsibilities:
- Own day-to-day management of SEM and Paid Social campaigns, including campaign creation and spend pacing.
- Optimize campaigns, overall strategy, and account structures based on learnings from reporting and analysis.
- Ensure campaigns are on track to deliver results within established KPIs.
- Communicate performance trends, and optimizations, to team leadership and opportunities across the organization.
- Work with your manager and cross-functional teams to set and exceed OKRs for managed channels.
- Conceptualize and execute A/B tests on ads and landing pages to improve efficiency across managed channels.
- Optimize key landing pages with CMS tool(s) as well as execute strategy with CRO best practices based on learnings from reporting and analysis.
- Leverage analytics tools like Google Analytics, Google Sheets, internal dashboards, Excel and more to extract insights and identify key growth opportunities.
- Actively participate in cross-team meetings and collaborate with other marketing teams, contributing your insights to broader marketing initiatives.
- Present and share test results and channel performance updates in larger team communications and to internal stakeholders.
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