Marketing Coordinator

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Requirements:

• You want ownership in your role from the beginning and ready to level up.
• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results
• You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
• You take pride in crafting effective and engaging copy whatever the platform
• You are naturally self-directed, operate at a high cadence, and get stuff done
• You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
• You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things

Responsibilities:

• Become an Expert in your Audience: learn and develop to manage a specific product portfolio, gaining experience across various product types, including events, education, sponsored products, and community initiatives.
• Assist in Full-Funnel Campaigns: Help plan and execute marketing campaigns from start to finish, with hands-on involvement in each step—from building data lists to tracking conversions.
• Multi-Channel Marketing: Assist in developing multi-channel marketing efforts, gaining experience in email, social media, partnerships, and affiliate programs to drive engagement, registrations, and revenue.
• Create Engaging Content: Write clear, on-brand copy for emails, social posts, and partnerships, helping to manage campaign assets that align with the goals of each product type.
• Track and Report Performance: Monitor campaign performance metrics, support data collection, and share insights with the team to help inform future strategies and improvements.
• Collaborate and Learn Across Teams: Work with content, community, product, and sales teams to gain a broad understanding of our marketing efforts and assist in building cohesive campaigns that drive results.