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Senior Director, Patient Marketing and Digital Innovation
Posted 11 days agoViewed
💎 Seniority level: Director, 12+ years
🔍 Industry: Biopharmaceutical
🏢 Company: Disc Medicine👥 51-100💰 $225,500,000 Post-IPO Equity 2 months agoPharmaceuticalBiotechnologyTherapeuticsMedicalHealth Care
⏳ Experience: 12+ years
Requirements:
- Minimum of 12 years in life sciences, including significant experience in the marketing function
- Extensive working knowledge of strategic and brand marketing and omnichannel approaches
- Experience defining the strategy for a brand or portfolio of products with multiple indications
- Ability to oversee the generation of insights and apply those insights to business issues and opportunities
- Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
- Ability to thrive in a fast-paced, start-up environment with a hands-on approach
- Proven track record of successfully leading product launches, globally and in the US
- Strong project management skills, with the ability to spearhead launch teams
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments
Responsibilities:
- Become the expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
- Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through personal and non-personal promotion, that drives patient engagement and rapid product uptake
- Maintain a high degree of external focus with significant customer and field team engagement
- Lead execution of omni-channel HCP & Patient/Caregiver tactical plans
- Partner with Digital Marketing Lead
- Seek out and implement innovative digital solutions in the development of our direct to patient strategy and overall digital efforts to engage and educate patients
- Lead strategic exploration and development of innovative patient identification and adherence efforts
- Work with cross-functional team to develop the patient/caregiver brand narrative and ensure alignment with overall brand narrative and strategy
- Partner with cross-functional team, especially Patient Advocacy, Patient Services and HCP Marketing, to collectively plan and develop a flawless patient experience
- Establish the patient ambassador program and ensure alignment with cross-functional team
- Develop strong working partnerships with cross-functional team including Medical, Patient Services, Patient Advocacy, Program Management, Commercial Operations, Legal, Regulatory, IT and external agencies
- Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners
- Manage the patient marketing budget, ensuring efficient allocation of resources
- Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation
- Contribute to an efficient and compliant medical and legal review process
- Act in full compliance with all laws, regulations and policies
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