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Inbound Marketing Coordinator
Posted 13 days agoViewed
💎 Seniority level: Junior, 1-2 years
🔍 Industry: Insurance
🏢 Company: Roots Automation👥 101-250💰 $22,200,000 Series B 7 months agoArtificial Intelligence (AI)SaaSRoboticsGenerative AIInformation TechnologyInsurance
🗣️ Languages: English
⏳ Experience: 1-2 years
Requirements:
- Experience creating and management marketing campaigns, including email marketing, social media, and landing pages
- Excellent communicator and creative thinker; self-starter with an attention to detail; can work independently once given instruction; ability to use data to inform decisions; ability to work under pressure in a fast-paced environment; driven and ambitious to succeed
- Solid understanding of best practice inbound marketing concepts—SEO, blogging, social media, lead nurturing, workflow management, email marketing, and more; certified HubSpot preferred; experience highly desired in Wrike, Salesforce, basic HTML/CSS, Microsoft Office Suite, Adobe Creative Suite, or similar products; exposure to the US insurance market is a plus
Responsibilities:
- Create, update, optimize, and manage marketing assets including blog posts, landing pages, website pages, forms, calls-to-actions, and more.
- Ensure deadlines are met through tightly managing the coordination and execution of assets for assigned marketing campaigns using marketing tools.
- Create, manage, proof, and test email marketing campaigns, and ensure lists are kept up to date.
- Manage and oversee social media channels, staying abreast of the latest social media best practices and technologies.
- Support editing and proofing of marketing assets, including Adobe documents, images, PowerPoint, Word, videos, marketing support materials, and other assets as needed.
- Support CMS (HubSpot) health through maintenance projects, enhancements, and monitoring.
- Collaborate and communicate with designers, thought leaders, writers, and other marketing team members.
- Leverage best practice SEO to optimize content and guide decisions through initiatives.
- Analyze brand presence, conduct competitive website analysis, and discover content gaps.
- Support marketing team with day-to-day activities.
- Assist with any other projects as required.
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