Product Manager – Digital Spend Optimization (DSO)

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Requirements:

• Bachelor's degree in business, engineering, computer science, or a related field.
• Strong analytical and problem-solving skills, with the ability to gather and interpret data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with strong organizational skills, able to manage multiple tasks and priorities in a fast-paced environment.
• Passion for technology and product innovation, with a desire to learn and grow in the field of product management.
• Previous experience in product management, software development, or a related role is a plus but not required.
• Familiarity with Google, Meta, and other digital advertising platforms

Responsibilities:

• Conduct market research to identify industry trends, competitive landscape, and customer needs.
• Gather and analyze user feedback, usage data, and market insights to inform product decisions.
• Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to align on product priorities and roadmap.
• Create and maintain product documentation, including user stories, requirements, and specifications.
• Coordinate product launches and go-to-market activities, including messaging, positioning, and promotional materials.
• Monitor product performance and KPIs, providing regular updates.
• Stay up-to-date on emerging technologies and industry developments to contribute fresh insights to product development.
• Manage day-to-day product operations.
• Work with internal and external clients to refine scope, vision, strategy, and priorities for optimal business and customer solutions.
• Collect and analyze feedback from customers, stakeholders, and teams to shape requirements, features, and end products.
• Conduct interviews and product analysis with stakeholders to gather quality user requirements via workshops, questionnaires, site visits, workflows, UX testing, and hypothesis testing.
• Provide product briefs, market analysis, competitor analysis, trend analysis, financial analysis, success metric analysis, and customer metrics as needed.
• Develop clear product requirements and translate them into Epics, User Stories, and tasks.
• Refine product backlogs for enhancements and incident management, adapting Agile approaches as needed.