Brand Marketing Director

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Requirements:

• At least 4-5 years of proven track record in developing and executing brand strategies tailored specifically for the local (Japanese) market
• Extensive experience in building and managing partnerships with key stakeholders, including local brands, agencies, and influencers
• Knowledge of the Japanese media landscape and proficiency in leveraging various channels (traditional and digital) for brand promotion
• Strong analytical skills with the ability to interpret market trends and consumer insights to drive brand growth and market penetration
• Exceptional communication and negotiation skills, with the ability to collaborate effectively with cross-functional teams both locally and globally
• Previous experience in a similar role within the Japanese market, preferably in the B2C digital products
• Fluency in Japanese language (advantage, but not necessary) with a strong understanding of Japanese culture and business etiquette, Fluency in English

Responsibilities:

• Developing and implementing a brand marketing strategy for Kiseki
• Establishing a strong and reliable brand of international dating in the Japanese market
• Building a strong and trustworthy reputation among our target audience
• Create and build long-term relationships with partners (creators, influencers, and agencies)
• Create and optimize communication within retention channels
• Develop and support own media (blog, social media channels)
• In-depth and continuous analysis of indicators, optimization, and efficiency growth
• Working with creatives: developing creative concepts, working with the design department, setting and accepting tasks
• Market and competitor activities analysis
• Monitoring results and analytics of campaigns to provide feedback and insights for future initiatives