Product Marketing Intern (Remote in Arizona)

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Requirements:

• Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field.
• A strong interest in product marketing and a desire to understand how customer insights influence marketing decisions.
• Analytical mindset with the ability to draw insights from customer interviews and user testing.
• Detail-oriented and organized, with excellent project/time management skills.
• Proficient in Google Docs and Google Sheets or Excel.
• Strong written and verbal communication skills.
• Proactive and curious, eager to take initiative and learn on the job.
• A self-starter who thrives in a fast-paced environment.
• Ability to learn quickly.

Responsibilities:

• Conduct customer interviews with our target customers to understand their pain points and how our products and services solve their needs.
• Experimentation Roadmap: Based on customer insights, develop a comprehensive experimentation roadmap for Rocket Lawyer to better communicate the value of our services and grow annual memberships.
• Create a comprehensive messaging framework that provides a comprehensive and holistic overview of approved messaging for Rocket Lawyer, Rocket Legal+, and key products.
• Assist the Content, Design, and Integrated Campaigns team in conducting user testing to support critical business priorities.
• Assist in analyzing integrated campaign performance, compiling insights, and preparing reports for the Product Marketing team
• Partner with the Product and Product Marketing teams to share insights and solicit feedback and input on our approach.