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Agency Marketing Coordinator

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Requirements:

3+ years of experience in a B2B agency or product marketing role.

Responsibilities:

• Coordinate and oversee the execution of our new ecommerce summit in the Middle East and APAC regions.
• Handle logistics, invitations, and follow-up communication.
• Ensure event materials (landing pages, presentations, promotions) are well-prepared.
• Plan and manage private dinners with prospective clients and vendors.
• Assist in creating marketing materials, including blog posts, case studies, social media posts, newsletters, and email campaigns.
• Manage and update the agency’s website with fresh content, including portfolio updates and client success stories.
• Ensure content is optimized for SEO and conversion goals.
• Oversee relationships with outsourced vendors such as AdWords, SEO, and outbound marketing partners.
• Coordinate with media buyers and analysts to ensure alignment on campaign objectives.
• Establish and monitor KPIs to ensure vendor performance meets company objectives.
• Build and optimize our HubSpot instance, including the development of triggered workflows and campaigns.
• Manage subscriber lists and segment audiences for targeted outreach.
• Segment data to enhance targeted marketing efforts and improve lead nurturing processes.
• Identify, onboard, and manage new technology partners within our marketing program.
• Develop and maintain relationships with agency partners as part of our referral program.
• Stay abreast of industry trends and integrate relevant strategies to keep our marketing efforts current and effective.
• Collaborate with internal teams to ensure cohesive and integrated marketing campaigns.

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