Digital Marketing Coordinator

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Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 1 year of experience in digital marketing or social media, preferable in the sports industry
• Hands on experience with trafficking Paid Social, Paid Search, Display publishing or partner management, Facebook Business Manager
• Prior experience working with or knowledge of web analytics, CMS, Google My Business
• Experience in conversion and lead gen campaigns
• Strong understanding of WordPress, Apostrophe, or other content management systems
• Excellent written communication and copywriting skills
• Strong project management and organizational skills with the ability to balance multiple priorities and meet deadlines

Responsibilities:

• Assist in planning and execution of digital marketing efforts for RCX Sports brands including NFL FLAG, NHL STREET, Jr. NBA Leagues, MLS GO, MLB Pitch, Hit & Run, USTA and more
• Collaborate with Director of Digital Marketing and other marketing leaders to align digital marketing strategies with business objectives.
• Manage and monitor paid media campaigns across social media, search engines, and display networks to ensure high engagement and conversion rates.
• Analyze campaign performance and generate regular reports, providing insights and recommendations for continuous improvement.
• Perform ongoing optimization of lead generation strategies, search engine marketing (SEM), website content, and citation management to maximize reach and effectiveness.
• Conduct research on marketing trends, competitor strategies, and industry developments to identify new opportunities for growth and innovation.
• Assess campaign performance in relation to user experience across various digital channels, ensuring a seamless integration.
• Work closely with internal and cross-functional teams, including copywriters, creative design, sales, and product development, to ensure cohesive messaging and successful campaign execution.
• Participate in regular meetings to share updates, brainstorm new ideas, and support team goals.