- Serve as the internal Salesforce administrator managing configuration, objects, fields, page layouts, permission sets, and release management.
- Manage the Salesforce request queue and establish prioritization, communication, and turnaround expectations.
- Lead the transition of revenue operations work from external vendors to internal ownership, including documentation of workflows and integrations.
- Improve Salesforce data integrity through deduplication, record hygiene, and reconciliation across systems.
- Own the marketing automation platform CRM-side integration, including object mapping, lead synchronization, and consent handling.
- Build and maintain revenue workflows including lead routing, lead scoring, and automated renewal prompts.
- Partner with Analytics to establish metric definitions and ensure platform changes align with reporting needs.
Project ManagementSalesforce