Senior Account Strategist, LinkedIn Advertising (Future Opening) - Remote Canada

Posted 13 days agoViewed

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💎 Seniority level: Senior, 4+ years

📍 Location: Canada

🔍 Industry: Digital Marketing

🏢 Company: Directive Consulting

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsCustomer serviceRESTful APIsAccount ManagementReportingClient relationship managementBudgetingSales experienceData visualizationStrategic thinkingDigital MarketingCRMA/B testing

Requirements:

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.

Responsibilities:

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

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