Growth Engagement Manager

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Requirements:

• 5+ years of lifecycle marketing experience, with 2+ years of experience in B2B and/or B2B2C roles engaging business audiences, with a preference towards the SMB and Mid-Market segments.
• Expertise in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact.
• Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy.
• Experience with marketing automation systems like ActiveCampaign, SFDC, CDP tooling like Segment and project management tools like Linear.
• Strong communication skills and confidence in presenting results to an executive team.

Responsibilities:

• Own the end-to-end activation and lifecycle strategies across different verticals, segments, and product offerings (Brokers, Employers, Members).
• Architect and optimize a scalable lifecycle marketing system—including marketing automation, CRM tools, and data pipelines (e.g., ActiveCampaign, Salesforce, Segment).
• Develop the reporting and measurement data systems to gather insights and learnings to improve our engagement marketing program.
• Develop, iterate, and maintain high-personalized prospects, customer and member-facing communications.
• Design, test, and optimize A/B experiments to drive prospects (employer and broker) activation and member enrollments.
• Collaborate with cross-functional teams to build scalable and robust engagement marketing systems across all our lifecycle marketing stack.
• Stay up-to-date with AI trends and emerging technologies to continuously improve our engagement marketing strategy.