Google Ads Contractor (Part-Time, Remote)

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Requirements:

• Proven experience managing and scaling Google Ads campaigns with measurable success.
• Strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
• Expertise in Google Ads best practices, including bid management, audience targeting, and ad copy testing.
• Experience using Google Tag Manager, Google Analytics, and conversion tracking tools.
• Ability to work independently, manage time effectively, and communicate results clearly.
• Experience with B2B, SaaS, or FinTech advertising is a plus but not required.

Responsibilities:

• Plan, execute, and optimise Google Ads campaigns across Search, Display, and YouTube.
• Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies.
• Implement and test different bidding strategies to enhance cost efficiency and conversion rates.
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, and conversion tracking tools.
• Monitor and analyse campaign performance, providing actionable insights to improve ROI.
• Generate weekly and monthly performance reports, outlining key metrics, successes, and areas for optimisation.
• Work closely with our Paid Social Specialist to ensure a balanced cross-channel advertising strategy.
• Collaborate with the marketing team to align paid search with broader marketing goals.
• Recommend new opportunities for growth and experimentation within Google Ads.
• Stay up to date with industry trends, algorithm changes, and best practices to continuously refine our approach.