Senior Manager, B2B Sales Enablement Marketing

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Requirements:

• 7+ years of experience in B2B marketing, sales enablement, or a related role.
• Strong understanding of enterprise and mid-market sales cycles and B2B buyer behavior.
• Experience developing sales collateral, training programs, and enablement tools.
• Ability to translate complex product information into clear, compelling messaging.
• Strong analytical skills with the ability to extract insights from sales and marketing data.
• Excellent communication and collaboration skills; experience working closely with sales teams.
• Familiarity with CRM, sales enablement platforms, and marketing automation tools is a plus.

Responsibilities:

• Act as a strategic partner to the sales team, providing real-time support to Account Executives (AEs) and Sales Development Reps (SDRs) on high-value and target accounts, alongside our high-velocity sales cycle.
• Partner with Sales Leadership in creating training programs for new sales hires, ensuring they are equipped with the knowledge of products, sales processes, and key messaging; continuously update training materials based on new product offerings and updates.
• Maintain and update the library of sales collateral and tools that are easily accessible to the sales team.
• Develop a deep understanding of the industries, verticals, and ideal customer profiles (ICP) we serve, ensuring alignment between marketing and sales.
• Contribute to content marketing efforts, including website updates, blog posts, and other assets that support customer education and engagement throughout the sales cycle.
• Gather intelligence on closed/lost deals, competitive positioning, and pricing trends, providing actionable feedback to product marketing.
• Collaborate on go-to-market strategies to refine messaging, positioning, and sales enablement initiatives.
• Leverage your knowledge of our ICP and go-to-market strategies to support ideation of strategic ABM and demand generation campaigns.