Marketing Events Assistant Manager

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Requirements:

• Bachelor’s degree, preferably in marketing, event management, hospitality, or equivalent related experience
• Eight years’ experience in event planning, conference management or related experience
• Knowledge of general business environment; knowledge of insurance industry a plus
• Exceptional project management and budgeting skills, with the ability to multitask, including managing several diverse situations seamlessly
• Exceptional interpersonal and negotiation skills with ability to engage, persuade and negotiate, especially at senior executive levels
• Strong audio-visual equipment knowledge
• Excellent verbal and written communication skills
• High degree of creativity
• Exceptional customer service skills (external and internal clients)
• Excellent computer skills and knowledge of event and project management software and platforms (ie. Cvent)
• Availability to work after hours occasionally
• Occasional travel; a valid driver’s license with an acceptable motor vehicle report per company standards required if driving

Responsibilities:

• Works closely with Sales and MarCom team members on identification and participation in association and industry events to align with event strategies
• Manages the relationship with industry association representatives pertaining to sponsorships, event logistics, and execution
• Negotiates sponsorship levels and inclusions within authority to secure the best and most appropriate company brand awareness to achieve marketing objectives
• Plans and manages company’s presence at industry conferences (branding opportunities, meeting schedules, booths, dinners, cocktail receptions, etc.)
• Collaborates with Creative Services team on the execution of all branded materials, ensuring timely development to meet event deadlines
• Manages relationship with in-house shipping department and outside vendors for event booth scheduling, setup, shipping and storage
• Travels to be on-site at identified events to oversee logistics
• Works closely with external event agency on the planning and execution of company’s annual agent recognition and other high-profile trips (such as the President’s Trip)
• Works closely with company leadership and Sales and MarCom teams on event strategy of hosted events to ensure alignment to overall business objectives
• Engages in the creation of memorable and brand-relevant experiences for agents during hosted events (venues, themes, entertainment, etc.)
• Travels to be on-site for identified events to serve as key EMC liaison with external agency, team members, and agents
• Communicates and interacts with EMC agents before, during, and after events to ensure a high level of customer satisfaction with the event experience.
• Assists in the research and coordination of outside speakers for hosted events
• Manages the invitation and post-event feedback processes and platforms, such as Cvent
• Understands and interprets business and marketing strategies to effectively build supporting events plans, in close collaboration with Marketing and Sales team members
• Develops and effectively communicates a clear event support model that defines support levels for local, industry, and hosted events
• Develops a working model for Sales leadership to easily identify and manage low-level local and agent events
• Effectively manages event planning and logistics in project management system (Wrike)