Director, Business Strategy and Development – Commerce (CPG & Retail)

Posted 15 days agoViewed

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💎 Seniority level: Director

📍 Location: U.S., UK

🔍 Industry: CPG & Retail

🏢 Company: Goodway Group👥 251-500 Internet Advertising

🗣️ Languages: English

🪄 Skills: LeadershipProject ManagementBusiness AnalysisBusiness DevelopmentBusiness IntelligenceData AnalysisFull Stack DevelopmentSalesforceREST APIStrategic ManagementProblem SolvingPresentation skillsNetworkingExcellent communication skillsAccount ManagementTeamworkNegotiation skillsClient relationship managementBudgetingCross-functional collaborationSales experienceMarket ResearchStrategic thinkingDigital MarketingFinancial analysis

Requirements:

Track record of driving at least $1M+ in annual revenue through new business development.
Deep understanding of CPG and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies.
Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing.
Established network of decision-makers in CPG and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker.
Ability to navigate complex, competitive sales cycles against PMG, Kepler, Publicis, SMG, Brainlabs, and IPG.

Responsibilities:

Identify, prospect, and secure net-new client engagements with mid-market CPG and Retail brands.
Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities.
Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
Understand clients’ commerce media challenges and position Goodway’s capabilities (Gradiant, G-Comm, Tuff) as solutions that drive measurable business outcomes.
Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media.
Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability.

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