Personal Auto Channel Marketer

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Requirements:

• Bachelor’s degree or higher (completed and verified prior to start)
• Five (5) years of experience in marketing or sales experience in a private, public, government and military environment
• Bachelor’s degree or higher from an accredited institution with an emphasis in Marketing, Business Administration, or Communications
• 5 years of experience in sales management or key accounts
• Experience working within a distributor channel model
• Integrated marketing/communications experience
• Business experience in a regulated market
• Digital marketing experience
• Promotional and campaign development experience
• Strong analytical skills

Responsibilities:

• Developing the channel marketing business strategy and tactics for Personal Auto Channel Partners within the CBTPP GAPA business
• Creating and managing channel activation calendar that includes conversion campaigns, promotions, paid ads, social engagement and incentive programs
• Measurement and tracking of results
• Budget management
• Manage prioritization and creation of new channel assets (sales enablement tools, flyers, toolkits, banners, etc.)
• Develop plug and play or custom promotions to optimize Market Development Funds and measure ROI
• Identify share gain opportunities within channel and create national conversion programs
• Lead channel trade show and event strategy for prioritized accounts with support of CKAMs and Live Activation team
• New product channel launch effectiveness: facilitating on time and in full launch packages to distribution, to include customized messaging and tools where needed
• Obtain relevant channel and industry insights to stay on trend and optimize growth programs
• Drive consistent brand awareness to maintain and gain share
• Identify opportunities for eCommerce acceleration through data syndication platforms, digital programs offered by channel partners, etc.
• Collaboration with Portfolio, Activation and Integrated Marketing functions
• Collaboration with Sales District Owner and BSO Leaders
• Collaboration with USAC Channel Sales Leader and relevant Key Account teams
• Ensure Personal Auto Channel Partners remain compliant with brand standards