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Head of Web Marketing
Posted 16 days agoViewed
💸 Salary: 170000.0 - 220000.0 USD per year
🏢 Company: Lumos👥 51-100💰 $35,000,000 Series B 11 months agoSecurityInformation TechnologyIdentity ManagementCollaborationSoftware
Requirements:
- Strong knowledge of website management, UX/UI principles, and Conversion Rate Optimization (CRO) best practices.
- Hands-on experience with CMS platforms (e.g., WordPress, Webflow) and website optimization tools.
- Expertise in Google Analytics, Google Search Console, and data visualization tools.
- Proficiency in SEO best practices, keyword research, and backlink strategies.
- Experience managing PPC campaigns (Google Ads, LinkedIn Ads, etc.).
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce).
- Basic understanding of HTML, CSS, and JavaScript is a plus.
Responsibilities:
- Evolve Lumos' website to represent the company's brand, communicate our value proposition and product differentiation, and become our top channels for pipeline generation.
- Track, analyze, and report on web traffic metrics.
- Develop and execute A/B tests and growth experiments to optimize web performance and conversion rates.
- Work cross-functionally and communicate regularly with executive leadership, product, and sales.
- Hire, mentor, and manage future team members as the company scales.
- Keep the website cutting edge by staying up to date on industry trends, competitive approaches, and emerging technologies.
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