Director, Content Marketing

Posted 15 days agoViewed

💎 Seniority level: Director, 10+ years

📍 Location: Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates

💸 Salary: 190000.0 - 210000.0 USD per year

🔍 Industry: Social Media and Influencer Marketing

🏢 Company: Later👥 1-10 Consumer Electronics iOS Apps Software

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipProject ManagementData AnalysisCross-functional Team LeadershipContent creationContent managementCommunication SkillsSEOResearchWritingData visualizationMarketingTeam managementStrategic thinkingDigital MarketingData analyticsBudget management

Requirements:

10+ years of B2B content marketing experience with at least 3+ years in a leadership role
Bachelor's degree in Marketing, Communications, Journalism, or related field
Proven track record of building and developing high-performing content teams
Experience managing complex content operations and budgets
Demonstrated success in developing content strategies that drive measurable business results
Experience creating content for enterprise B2B audiences and senior decision-makers
Strong analytical skills with experience connecting content to revenue metrics
Expertise in managing complex editorial calendars across multiple channels and formats
Experience with marketing technology stack optimization
Background in social media or influencer marketing

Responsibilities:

Define and articulate Later's content vision and strategic roadmap, aligning with broader marketing and business objectives
Build a comprehensive, cross-channel content strategy targeting enterprise B2C brands and agencies alongside creators in the marketing ecosystem
Establish content governance frameworks that ensure quality, consistency, and performance
Develop and optimize the content team's tech stack, including AI and project management tools, and processes for maximum efficiency
Set and track ambitious goals for content's contribution to business growth
Oversee the execution of research-based content initiatives including quarterly reports, annual industry benchmarks, and ongoing data journalism
Establish measurement frameworks and reporting systems that demonstrate content ROI
Partner with leadership to allocate resources effectively across content initiatives
Manage the content department budget across freelance writers, SMEs, and agency support
Ensure content operations are efficient, scalable, and aligned with company objectives
Build strategic partnerships with Brand, SEO, Demand Gen, Research, Design, Product Marketing, Sales, and Services teams
Represent content initiatives at the leadership level and secure necessary resources
Collaborate with Sales leadership to ensure content supports enterprise sales cycles and enablement
Partner with Research and Data Science to leverage Later's unique platform data
Foster relationships with industry thought leaders and media partners
Manage, mentor, and develop a team of three direct reports: Senior Content Marketing Manager, Content Marketing Manager, and Podcast Host
Build a high-performing content department with clear roles, responsibilities, and career paths
Develop processes for coaching team members and providing actionable feedback
Manage relationships with agencies, freelancers, subject-matter experts (SMEs) and other external partners
Implement governance models that ensure content quality, accuracy, and alignment
Stay ahead of enterprise content marketing trends and innovations
Lead data-driven content optimization initiatives
Establish regular content auditing processes and methodology

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