Offline Marketing Manager

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Requirements:

• 5+ years of experience in offline marketing, ideally within a media agency, multi-channel publisher, or advertiser-side team.
• Strong knowledge of media buying and planning, with hands-on experience across TV, radio, OOH, print, and direct mail.
• Proven track record of managing campaigns in Germany and France, with established relationships in local media markets.
• Analytical mindset, with experience using marketing analytics tools to track and optimize offline performance.
• Fluency in German or French, and English, with strong communication skills to collaborate across multiple markets
• Ability to multitask and manage multiple campaigns in a fast-paced fintech environment.
• A creative eye for impactful offline media, ensuring brand alignment and audience engagement.

Responsibilities:

• Plan, execute, and optimize offline media campaigns to drive brand awareness and customer acquisition across Germany, France, and the UK.
• Manage media buying and planning across TV, radio, OOH, print, and direct mail, ensuring performance-driven execution.
• Collaborate with media agencies, vendors, and internal teams to align campaigns with business objectives.
• Analyze campaign performance data, providing insights and optimizations to maximize ROI.
• Adapt campaigns to market-specific trends and audience behaviors in Germany, France, and the UK.
• Handle multiple projects in a fast-paced fintech environment, ensuring timely and effective delivery.