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VP of Brand @ Growth-Stage CPG Startup
Posted 21 days agoViewed
Requirements:
- Proven experience (8+ years) in brand leadership roles within high-growth CPG, beverage, or wellness industries.
- Deep expertise in brand storytelling and emotional marketing strategies.
- Demonstrated success in building experiential brand activations that drive engagement and loyalty.
- Exceptional leadership and team-building skills, with a history of managing diverse creative and strategic teams.
- The data-driven mindset with the ability to balance creative vision and measurable outcomes.
Responsibilities:
- Own and articulate the core narrative to build deeper emotional connections with their community.
- Develop and execute strategies to connect with customers on an emotional level, turning consumers into passionate brand advocates.
- Conceptualize and execute experiential activations (events, partnerships, campaigns) that bring the brand to life in innovative and memorable ways.
- Build and lead a high-performing team of brand strategists, creatives, and project managers.
- Define success metrics for brand initiatives and ensure measurable impact on customer retention, brand equity, and market share.
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