Senior Marketing Operations Analyst

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Requirements:

• 5+ years of experience in marketing operations, revenue operations, or related field, with a Bachelor’s degree; or 3+ years and a Master’s degree
• B2B marketing experience, preferably in mid-market or enterprise environments
• Experience with campaign tracking and performance measurement best practices
• Proficiency with marketing platforms including Marketo and Salesforce
• Strong understanding of marketing data and analytics tools
• Excellent project management and coordination skills with experience using tools like Asana or Jira
• Strong communication and problem-solving abilities to translate complex operational details into action and insights for cross-functional teams

Responsibilities:

• Oversee the marketing tech stack, ensuring seamless integration, optimization, and data accuracy.
• Optimize and manage marketing automation platforms, CRM integrations, data workflows to improve campaign segmentation and lead management.
• Support and optimize the execution of marketing campaigns across email, social media, and digital advertising, ensuring alignment with strategic goals.
• Develop and refine advanced campaign tracking systems to seamlessly execute and report on performance.
• Execute multivariate and A/B tests to enhance campaign performance and generate strong insights.
• Identify and address gaps in marketing workflows to improve data capture, reporting accuracy and operational efficiency.
• Lead initiatives for new marketing technologies and processes through strong collaboration, communication and training.