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Senior Manager, Digital Marketing
Posted 22 days agoViewed
💎 Seniority level: Manager, 10+ years
🔍 Industry: Digital Marketing
🏢 Company: EvenUp👥 251-500💰 $135,000,000 Series D 6 months agoArtificial Intelligence (AI)Legal TechFinTechSoftware
🗣️ Languages: English
⏳ Experience: 10+ years
Requirements:
- 10+ years working directly in Google and Bing Ads
- 2+ years in managing Paid Advertising/Digital Marketing programs (experience in marketing B2B technology products is a strong plus)
- Mastery in managing campaigns across search engines (Google & Bing)
- Expert reporting and analytics capabilities
- Mastery of all basic PPC fundamentals
- Expert using and working with Google Analytics
- Highly organized and comfortable with working to deadlines
- Exceptional at multitasking
Responsibilities:
- Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, LinkedIn, Facebook, Twitter)
- Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
- Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized
- Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices
- Work across Demand, Web, and PMM squads on content requirements to support campaigns, and ensure content meets the needs to support demand
- Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
- Manage daily optimizations and reporting
- Manage campaign setup and budget pacing
- Responsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account health
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