SEO Specialist

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Requirements:

• Proven experience in SEO, with a focus on both on-page and off-page optimization.
• Experience in competitor analysis and identifying SEO opportunities in competitive markets.
• Strong understanding of SEO tools and analytics platforms (e.g., Google Analytics, Ahrefs, SEMrush, etc.).
• Ability to create and execute content strategies that align with SEO goals.
• Familiarity with AI-driven SEO tools and automation practices.
• Excellent communication skills and the ability to collaborate with cross-functional teams.

Responsibilities:

• Conduct regular competitor analysis to identify opportunities for optimization and areas where we can outperform well-established brands (10-20 years in the market).
• Perform both on-page and off-page SEO activities, including optimizing website content, building backlinks, and improving overall user experience on the site.
• Identify content gaps, develop content plans, and create detailed task lists for SEO writers to fill those gaps with high-quality, SEO-friendly content.
• Track and analyze performance metrics (such as traffic, rankings, and conversions) to ensure SEO campaigns are achieving goals and KPIs. Use data to make actionable recommendations for improvement.
• Leverage the best AI-based tools and practices to streamline SEO processes and automation for improved efficiency and effectiveness.
• Work closely with SEO writers, outreach specialists, and the SEO manager to align efforts and drive consistent results across all digital channels.