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International Growth Director

Posted 22 days agoViewed

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💎 Seniority level: Director, 8+ years

📍 Location: 210 countries, EST, PST

🔍 Industry: Mental Health

🏢 Company: BetterHelp👥 101-250InternetMental HealthTherapeuticsWellnessHealth CareHealth Diagnostics

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: LeadershipData AnalysisCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsSEOComplianceMarket ResearchMarketingStakeholder managementDigital MarketingBudget management

Requirements:
  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 8+ years of experience in international marketing, growth marketing, or related fields.
  • Proven track record of successfully launching and scaling marketing campaigns across multiple global markets.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
  • Experience in digital marketing, performance marketing, and localization strategies.
  • Excellent communication and leadership skills, with the ability to influence stakeholders across cultures.
  • Fluency in multiple languages is a plus.
  • Ability to travel internationally as needed.
Responsibilities:
  • Develop and implement comprehensive marketing strategies to drive international growth and market penetration.
  • Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
  • Optimize digital marketing channels (SEO, PPC, social media, email, influencer marketing, etc.) for international audiences.
  • Lead localization efforts of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
  • Collaborate with cross-functional teams including product, sales, and operations to align international marketing strategies with overall business objectives.
  • Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence.
  • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
  • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.
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