Digital Advertising Strategist

Posted 21 days agoViewed

💎 Seniority level: Junior, 1-2 years

📍 Location: United States

💸 Salary: 60000.0 - 65000.0 USD per year

🔍 Industry: Digital Advertising

🏢 Company: Middle Seat

🗣️ Languages: English

⏳ Experience: 1-2 years

🪄 Skills: Project ManagementData AnalysisHTMLCSSREST APIClient relationship managementBudgetingMarketingDigital MarketingCRMA/B testing

1-2 years experience working on advertising campaigns with major platforms (Facebook, Google Ads, The Trade Desk, etc.)
Demonstrated commitment to progressive politics
Attention to detail and organization while managing tight deadlines and multiple projects

Lead client accounts as the day-to-day client contact and strategist:
Run ad campaigns from start to finish:
Develop direct response media plans and lower-scale persuasion and awareness media plans:
Manage invoicing, budgeting, and escrow for the clients you lead:
Write compelling ad copy with clear theories of change:
Set up and review ad campaigns on all platforms:
Assist with A/B testing everything:
Review reporting each day and execute optimizations deftly:
Manage ad vendor communications and project management for external ad buys:
Manage client CRMs:
Project manage and delegate tasks to client partners:
Fulfill other responsibilities as requested.

Posted 21 days ago

📍 United States

🧭 Full-Time

💸 70000.0 - 85000.0 USD per year

🔍 Digital Advertising

🏢 Company: Middle Seat

🔧 Requirements

2+ years experience working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
Experience in excel or Google Sheets, report template design and/or other data visualization tools
Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.

💡 Responsibilities

Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns
Plan and run digital ad campaigns from start to finish
Embed yourself in the work of your clients
Manage time and projects efficiently
Ensure best practices and effective political ad strategies are followed
Conduct in-depth analysis of ad campaigns
Lead ads team and provide trainings on best practices and platforms

Client relationship managementData visualizationDigital MarketingA/B testing

Posted 21 days ago