SEO Optimization Specialist

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Requirements:

• 2-5 years of experience in SEO, with a focus on technical SEO, analytics, and content optimization.
• Experience optimizing content-heavy sites—especially those that drive conversions.
• Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
• Ability to track and report on organic traffic growth, keyword performance, and conversion impact.
• Familiarity with on-page SEO, technical SEO, and structured data implementation.
• A data-driven mindset—you care about rankings, but also about how SEO leads to real business results.
• Strong collaboration skills—you’ll work closely with writers, designers, and developers to implement SEO best practices.
• Startup mentality—scrappy, proactive, and able to adapt in a fast-moving environment.

Responsibilities:

• Implement SEO best practices across Blueprint’s content, website, and landing pages.
• Optimize meta tags, headers, site structure, and internal linking to improve rankings and search visibility.
• Conduct technical SEO audits to find and fix issues related to indexing, mobile performance, Core Web Vitals, and structured data.
• Work with developers to ensure site speed, mobile-friendliness, and technical health align with SEO best practices.
• Track and report on organic traffic growth, keyword rankings, and content engagement metrics.
• Use Google Analytics, Google Search Console, Ahrefs, SEMrush, or other tools to monitor SEO performance and uncover new opportunities.
• Measure conversion rates from organic content to product sign-ups, identifying ways to improve user journeys.
• Regularly analyze click-through rates (CTR), bounce rates, and engagement metrics to refine content strategies.
• Optimize existing blog posts, educational guides, and landing pages to improve rankings and conversion rates.
• Conduct keyword research to identify gaps and new opportunities for content strategy.
• Help structure calls-to-action (CTAs) and page layouts to better drive product sign-ups from organic content.
• Implement A/B testing on key pages to improve engagement and conversion rates.
• Monitor competitor SEO strategies and find opportunities where Blueprint can outperform.
• Stay up-to-date with Google algorithm updates and SEO trends to keep Blueprint ahead of the curve.
• Identify emerging topics and search trends that align with Blueprint’s content strategy.