Senior Regional Marketing Specialist, Northeast US

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Requirements:

• 5+ years of B2B Software Marketing Experience
• Can demonstrate previous event execution experience
• Have had experiences using marketing automation platforms like Hubspot, CRM systems like Salesforce, or event platforms like Splash
• Are a master project manager
• Willingness and ability to travel on a monthly basis
• Ability to thrive in a dynamic, fast-paced environment, with a results-driven mindset and a passion for driving data-driven success
• Are physically located on the east coast of the United States

Responsibilities:

• Strategize, plan, execute, manage, and optimize end-to-end field & partner marketing programs for your region across the full marketing spectrum such as trade shows, partner conferences, regional dbt field events and roadshows.
• Collaborate with sales, sales development, and global demand and digital marketing teams acting as the key point of contact for marketing activities that support your region and pipeline targets
• Collaborate closely with sales and marketing stakeholders in your region to ensure event follow-up is happening that delivers pipeline targets each quarter.
• Evaluate the effectiveness of programs you run, monitor ongoing results, and present learnings/results to your team.
• Analyze and report on the performance of regional and global campaign effectiveness in your region providing insights and recommendations for improvement.
• Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth.
• Travel to represent dbt Labs at in person events throughout your assigned region.