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Programmatic Media Buyer
Posted 27 days agoViewed
💎 Seniority level: Junior, 2+ years
📍 Location: Philippines, AKST
💸 Salary: 1300.0 USD per month
🏢 Company: TeamUp VA, Inc.👥 1-50
⏳ Experience: 2+ years
Requirements:
- 2+ years of hands-on experience in programmatic media buying.
- Proficiency with one of the major DSPs (The Trade Desk, DV360, Basis, etc.).
- Strong analytical skills with the ability to provide actionable insights for campaign optimization.
- Excellent organizational and project management skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Responsibilities:
- Develop and execute programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH.
- Monitor and optimize campaign performance, making real-time adjustments to improve efficiency and ROI.
- Conduct audience segmentation and data-driven targeting to maximize campaign effectiveness.
- Oversee real-time bidding (RTB), private marketplace (PMP) deals, and programmatic guaranteed buys.
- Work with ad exchanges, third-party data providers, and verification partners to ensure campaign success.
- Collaborate with internal teams to align programmatic buys with overall marketing objectives.
- Stay up-to-date with industry trends, ad tech developments, and privacy regulations.
- Provide detailed reports and insights on campaign performance, including key metrics such as CPM, CTR, CPA, and ROAS.
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🔥 Programmatic Media Buyer
Posted 31 minutes ago
🏢 Company: Townsquare Media👥 5001-10000💰 Post-IPO Equity over 8 years agoPublic RelationsNewsBroadcastingMusic
- 4-year college degree or comparable work experience required
- 2+ years of experience in programmatic media
- Extensive experience buying media through various DSPs
- Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
- Exceptional Communicator with experience leading interdepartmental projects.
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
- Advanced Excel skills
- Perform hands-on analyses of programmatic (Display, Video, CTV, Native, etc) campaigns.
- Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results.
- Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance.
- Provide insights and feedback on media buying platforms to improve functionality.
- Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools
Posted 31 minutes ago
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