Field & Events Manager

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Requirements:

• 3-5 years of event marketing experience, preferably in a B2B SaaS company.
• Proven ability to manage multiple projects with tight deadlines.
• Strong analytical and data-driven mindset.
• Excellent communication and interpersonal skills.
• Proficiency with marketing automation platforms (Marketo) and CRM systems (Salesforce).
• Experience with project management tools (Asana, Notion).
• Ability to travel up to 15%.

Responsibilities:

• Work closely with marketing and sales leadership to develop and implement event strategies that align with overall department and lead generation goals.
• Coordinate all aspects of event logistics, including trade shows, conferences, workshops, seminars, and receptions.
• Manage event budgets, procurement of materials (displays, signage, collateral, swag), and shipping logistics.
• Conduct pre-event briefings and gather post-event feedback to ensure continuous improvement.
• Travel up to 15% of the time for onsite event support, including setup and teardown.
• Collaborate with the Business Development team to drive attendee registration and ensure timely follow-up on leads.
• Partner with the RevOps team to track key event metrics in Salesforce and Marketo.
• Provide regular reports on event performance, evaluate ROI, and recommend program improvements.
• Utilize project management tools to track tasks and dependencies.
• Coordinate event-related invoicing and payments with finance.